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A1 Medical Center

Current Situation Analysis

Current Situation Analysis

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A1 Medical Center, Previously known as Elite Medical Center, specializes in dermatology, cosmetic services, and cosmetic dental services. The center has recently experienced challenges related to rebranding, client volume, cash flow, and customer service.

Background

The center operates in a competitive market with over 30 competitors offering similar services in Abu Dhabi

Market Position

Currently, the center relies on a Facebook page for its online presence, lacking a comprehensive digital strategy. The page has limited engagement and does not effectively showcase the center's services or successes

Online Presence

Client visits are low, with about 3-4 clients per week, indicating a significant opportunity for growth

Client Engagement

Feedback indicates issues with the receptionist and general patient handling, impacting the center's reputation

Operational Challenges

Main

Page

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DALL·E 2024-02-11 12.50.27 - Design a sophisticated and modern 3D infographic that depicts

SWOT

Analysis

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Marketing

Plan

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Implementation Timeline

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Pricing

Details

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